When is the Seductress line's second drop launching?

The Seductress line's second drop is scheduled to launch on March 24, 2026, at 8 AM PT.

What is Sydney Sweeney's lingerie brand called?

Sydney Sweeney's lingerie brand is called SYRN.

Is Sydney Sweeney planning to expand into the beauty market?

Yes, trademark applications indicate that Sydney Sweeney is reportedly exploring expansion into skincare, beauty preparations, and cosmetics under the Syrn name.

Home / Arts and Entertainment / Sydney Sweeney's SYRN Lingerie Sells Out Again!

Sydney Sweeney's SYRN Lingerie Sells Out Again!

19 Mar

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Summary

Sydney Sweeney's lingerie brand SYRN is launching a new collection.
The brand previously sold out in mere hours, indicating high demand.
Sweeney is reportedly exploring expansion into skincare and cosmetics.

Sydney Sweeney's SYRN Lingerie Sells Out Again!

Sydney Sweeney's blockbuster lingerie brand, SYRN, is introducing a fresh collection. Recent Instagram posts showcased new pale pink and off-white items. A second drop from the "Seductress" line is scheduled to launch on March 24, 2026, at 8 AM PT, featuring returning popular lace styles and new silhouettes.

SYRN has demonstrated significant market success, with its last collection selling out within hours. The brand's mission is to offer well-fitting lingerie for a diverse range of body types, available in 44 sizes across four modes: Comfy, Playful, Romantic, and Seductress.

Beyond lingerie, Sweeney is reportedly venturing into the beauty industry. Trademark applications filed in January 2026 indicate potential future plans for skincare, beauty preparations, and cosmetics under the Syrn name. This move aligns with the brand's ethos of empowering women and celebrating various facets of their identity.

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