Sydney Sweeney's Viral Lingerie Launch Sparks Controversy

Sydney Sweeney has launched her lingerie line, SYRN, marked by viral marketing campaigns that have captured public attention. One notable stunt involved decorating the Hollywood sign with SYRN bras, which subsequently led to questions about licensing and filming permits, with claims of potential CGI use. Despite the controversy, the brand's "Do What Makes You Naked" slogan has been a talking point.

The "comfy collection" from SYRN is scheduled for release on March 4, following the rapid sell-out of its initial offerings. This launch occurs as Sweeney navigates a busy acting schedule, having recently starred in "The Housemaid" and with upcoming projects including "Euphoria Season 3" and a reported cameo in "The Devil Wears Prada 2."

The Hollywood sign incident, while effective for publicity, has raised questions about Sweeney's team securing proper authorization for commercial filming. The specifics of any legal ramifications remain unclear, but the marketing certainly achieved its goal of widespread attention for the SYRN brand. Sweeney continues to actively promote SYRN through various video content.

SYRN, pronounced 'siren,' draws inspiration from Sweeney's own experiences, particularly feedback on swimwear she wore in "Anyone But You." The brand aims to promote comfort and self-expression, with its latest ad featuring Sweeney in a sensual yet relaxed manner.