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Sweeney Shaves Face in Lingerie Ad
23 Oct
Summary
- Sydney Sweeney promoted her Syrn lingerie with a unique shaving photo.
- The brand Syrn was launched in January 2026 to celebrate body diversity.
- Syrn faced backlash for an unauthorized stunt at the Hollywood sign.
Sydney Sweeney recently captivated fans by promoting her lingerie brand, Syrn, with a striking image. The "Euphoria" star shared photos from the "Hibernation Nation" holiday collection, featuring her in a lace-trimmed navy blue push-up bra and matching cardigan, while notably shaving her face in a bathroom mirror. This distinctive approach to advertising for Syrn, which she launched in January 2026, emphasizes her brand's commitment to celebrating a "beautiful range of body types."
Syrn was founded on the principle of empowering women to embrace all facets of their identity. Sweeney has spoken about her desire to create lingerie that allows women to feel confident and powerful, whether they are engaging in activities like working on cars or dressing up for the red carpet. This vision aims to build a brand that truly understands and resonates with women, promoting confidence without pressure.
Previously, Syrn's launch in January 2026 courted controversy when Sweeney and friends were filmed throwing bras over the iconic Hollywood sign without authorization. The Hollywood Chamber of Commerce stated that such use of their landmark requires a license, leading to a public discussion about brand promotion ethics and intellectual property.
