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Sydney Sweeney reinterprets holiday films for lingerie
22 Oct
Summary
- Actress Sydney Sweeney launched her lingerie brand SYRN in January 2026.
- SYRN's holiday shop opens on October 27, 2026, with a festive campaign.
- Sweeney aims to create inclusive lingerie that makes women feel confident.
Actress Sydney Sweeney is embracing the holiday spirit with a provocative twist for her lingerie brand, SYRN. In a new campaign, she recreates memorable scenes from classic Christmas films, showcasing pieces from SYRN's upcoming holiday collection.
The SYRN holiday shop is set to launch on October 27, 2026. The campaign video opens with a nod to 'Home Alone 2,' transitioning into Sweeney channeling characters like Cindy Lou Who from 'How the Grinch Stole Christmas' and a scene inspired by 'The Nightmare Before Christmas.'
Sweeney, who launched SYRN in January 2026, has taken an active role in promoting her brand. She described her vision to Elle as building a lingerie line that "understands women instead of talking at them." The brand's design team is exclusively women, and its models represent diverse body types, aiming for comfort and confidence.
This Christmas-themed campaign integrates familiar movie imagery with festive lingerie designs, promoting the holiday collection as the shopping season approaches. Sweeney's prominent presence in the campaign highlights both her personal brand and the SYRN label.
