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Sydney Sweeney's Bold American Eagle Denim Looks
22 Jul
Summary
- Sydney Sweeney models American Eagle's low-rise and baggy jean collection.
- The star's recent campaign faced backlash over a denim double entendre.
- American Eagle affirmed the campaign focused solely on the jeans.
Actress Sydney Sweeney, 28, recently starred in a new advertising campaign for American Eagle, promoting their latest low-rise and baggy denim collection. The promotions, which occurred on Wednesday, July 22, featured Sweeney in various stylish outfits, including baggy jeans, embroidered denim jackets, and army green cargo pants paired with a white baby tee. Her looks were complemented by soft, natural makeup and voluminous, side-parted blonde curls.
Sweeney's involvement with American Eagle is not new; her initial campaign in July 2025 generated considerable discussion due to the slogan "Sydney Sweeney Has Great Jeans." This phrase sparked debate, with some interpreting it as a commentary on beauty standards and the wordplay on "genes." Responding to the backlash the following month, American Eagle clarified via Instagram that the slogan exclusively referred to their denim apparel, emphasizing their commitment to celebrating individuality in how customers wear their jeans.
A source close to Sweeney revealed at the time that she considered the controversy to be disproportionately amplified, believing the situation had been "blown out of proportion." The brand has continued to stand by its message, asserting that "Great jeans look good on everyone."
