What controversy surrounded Sydney Sweeney's American Eagle ad?

The American Eagle 'Great Jeans' ad campaign featuring Sydney Sweeney faced accusations of promoting eugenics and white supremacy due to its tagline.

Did Sydney Sweeney address the controversy surrounding her ad?

Yes, Sydney Sweeney stated she was surprised by the reaction and clarified that her involvement was due to her liking the jeans and brand, not to support any negative interpretations.

How did American Eagle respond to the backlash?

American Eagle defended the campaign, stating that 'Sydney Sweeney Has Great Jeans' was always about the jeans themselves, focusing on personal style and confidence.

Home / Arts and Entertainment / Sweeney Rings NYSE Bell Amidst Jean Ad Controversy

Sweeney Rings NYSE Bell Amidst Jean Ad Controversy

9 Feb

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Summary

Sydney Sweeney rang the opening bell at the New York Stock Exchange.
The actress starred in a controversial American Eagle ad last year.
The ad faced accusations of promoting eugenics and white supremacy.

Sweeney Rings NYSE Bell Amidst Jean Ad Controversy

Sydney Sweeney recently took center stage at the New York Stock Exchange, ringing the opening bell on behalf of American Eagle Outfitters. This appearance comes after a significant controversy surrounding a "Great Jeans" campaign she fronted for the clothing brand last summer. The campaign's tagline, a pun on "great genes," ignited a strong online backlash, with some users accusing it of promoting eugenics and white supremacy.

In response to the uproar, Sweeney, who previously remained silent on the issue, stated her surprise at the reaction. She emphasized that her participation was driven by her genuine affinity for the brand and its products, clarifying that she does not endorse the negative interpretations attributed to the campaign. American Eagle officially defended the campaign, asserting its focus on personal style and authenticity, not on any harmful underlying messages.