Home / Arts and Entertainment / Sydney Sweeney Launches Production Company
Sydney Sweeney Launches Production Company
1 Jun
Summary
- Sydney Sweeney established Honey Trap, a new production company.
- The company aims to create bold films and television challenging perceptions.
- Honey Trap has secured a first-look deal with Sony Pictures.
Sydney Sweeney has officially launched her production company, Honey Trap, asserting her enduring presence in Hollywood. The venture, co-founded with creative collaborator Kaylee McGregor, aims to produce bold, cinematic films and television that challenge perceptions and spark conversation. Honey Trap's mission statement emphasizes the creation of stories that explore contradictions such as beauty and danger, and intimacy and power.
This significant business move comes with a first-look deal at Sony Pictures. Among the initial projects under this deal is the TriStar Pictures remake of the 1968 cult classic 'Barbarella.' Sweeney's company is also set to produce 'The Registration' with Sony. Concurrently, Sweeney is actively engaged in filming the 'Gundam' series in Australia for Legendary and Netflix.
Sweeney's new production company follows her earlier launch of the lingerie brand Syrn in January 2026. Her role in 'Euphoria' season three, which included explicit scenes, generated considerable discussion. However, industry experts like PR expert Lisa K. Sass believe Sweeney is strategically leaning into her image, noting her comfort with her body and her lingerie line. Sass also suggested that nudity's impact on an actress's career is less detrimental now than in the past.
Responding to criticism regarding her portrayal in 'Euphoria' season three, Sweeney shared behind-the-scenes images, captioning them with a concise "It's called... acting." This action serves as a direct clapback to those who felt her character was over-sexualized, reinforcing her versatility and directorial control over her narrative.
