Home / Arts and Entertainment / Sydney Sweeney: Beyond the Lingerie and Controversy
Sydney Sweeney: Beyond the Lingerie and Controversy
6 Mar
Summary
- Sweeney addresses backlash over American Eagle campaign.
- Her new lingerie brand SYRN is experiencing high demand.
- She returns as Cassie Howard in Euphoria Season 3 in 2026.
Sydney Sweeney is currently balancing a rising career with public scrutiny. Her latest film, 'The Housemaid,' has achieved box office success, and her lingerie brand, SYRN, is experiencing immense demand, with initial releases selling out within hours. Despite this professional momentum, Sweeney has faced controversies and has spoken out about online narratives.
She recently clarified misunderstandings surrounding an American Eagle campaign and its tagline, expressing surprise at interpretations that she felt misrepresented her intentions. Sweeney has also been linked to music producer Scooter Braun, a figure previously involved in a dispute over Taylor Swift's master recordings.
Amidst these discussions, Sweeney has focused on her brand, launching a new line of comfortable basics called "Do What Makes You Naked." The SYRN brand, less than two months old, has already amassed a substantial following on Instagram, indicating continued public interest despite the controversies.
Fans can anticipate Sweeney's return to the screen in Euphoria Season 3. Following a time jump, she will reprise her role as Cassie Howard. Sweeney described the character as complex, acknowledging her flaws but approaching the role with affection. Euphoria Season 3 is slated for a premiere on April 12, 2026.
