What was the Carnival and Billboard experience at SXSW?

Carnival and Billboard offered interactive "LOL booths," branded comedy performances at Esther Follies, and lawn activations at Moody Amphitheater with amenities like ice cream and airbrush tattoos.

Why was the SXSW finale moved to a secret location?

High winds on Sunday night forced the cancellation of the outdoor finale at Moody Amphitheater, leading to a swift relocation to a secret indoor venue, The Concourse Project.

How did the secret location change impact the SXSW event?

The unexpected move to The Concourse Project created a highly energetic, memorable experience. With refunded tickets making it open to all, the indoor space buzzed with a neon-lit atmosphere, becoming a talked-about highlight of the weekend.

Home / Arts and Entertainment / SXSW Surprise: Secret EDM Party Takes Over!

SXSW Surprise: Secret EDM Party Takes Over!

26 Mar

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Summary

Carnival and Billboard hosted interactive booths and activations.
A planned outdoor finale shifted to a secret indoor location.
The last-minute venue change created a memorable, high-energy event.

SXSW Surprise: Secret EDM Party Takes Over!

Carnival partnered with Billboard at SXSW, offering engaging fan experiences. Interactive "LOL booths" provided entertainment and chances to win VIP tickets or even a cruise. The comedy venue Esther Follies was also transformed, featuring branded moments and performances.

Across the weekend, Carnival managed the Moody Amphitheater lawn, providing amenities like custom towels, soft-serve ice cream, and airbrush tattoos. This area became a popular destination for festivalgoers.

However, high winds forced a last-minute change for Sunday night's grand finale. The event was swiftly relocated to a secret location, The Concourse Project, which suited the EDM lineup. This unexpected move amplified the energy, with refunded tickets making it open to all, resulting in a packed, neon-lit celebration.

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