Home / Arts and Entertainment / Swifties Raise $2M for Otter Conservation After Taylor Swift's Otter Shirt Sparks Craze
Swifties Raise $2M for Otter Conservation After Taylor Swift's Otter Shirt Sparks Craze
17 Oct
Summary
- Taylor Swift and Travis Kelce's love for otters inspires Swifties to raise over $2M for Monterey Bay Aquarium
- Aquarium re-releases otter shirt seen in BTS footage of Swift's "The Fate of Ophelia" music video
- Fundraiser supports aquarium's Sea Otter Program and ocean conservation efforts

In October 2025, Taylor Swift's fans, known as Swifties, have rallied to raise over $2 million for the Monterey Bay Aquarium after the pop star was spotted wearing an otter-themed shirt from the institution in behind-the-scenes footage for her music video "The Fate of Ophelia."
The aquarium quickly capitalized on the surge in demand, re-releasing the otter shirt and allowing fans to donate $65.13 to receive one. The campaign has been a resounding success, with the aquarium explaining that the funds will support its Sea Otter Program and other vital ocean conservation efforts.




