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New LA Studio to Champion Indie Voices
26 Aug
Summary
- Sweet Humans aims to create a production studio in downtown Los Angeles.
- The company focuses on new voices and audience-driven projects.
- De Lillo emphasizes creating a safe and supportive environment for creatives.
Independent producer Danny De Lillo will officially launch his new entertainment company, Sweet Humans, at the upcoming American Film Market (AFM) in November. This venture includes plans to establish a production studio in downtown Los Angeles, aiming to bolster the local industry and creative economy.
Sweet Humans is described as a creative home for independent storytellers, prioritizing new voices and commercially ambitious, audience-driven projects. De Lillo stated the company's foundation is built on the belief that successful entertainment can be created in supportive environments where individuals feel valued. He expressed a commitment to elevating independent stories and voices.
The company will participate in a panel discussion at AFM to outline its plans and project slate. Additionally, Sweet Humans is organizing a special event, "I Love California," to discuss the future of independent production in the state, aiming to explore strategies for attracting and retaining production, creating sustainable jobs, and supporting filmmakers.
De Lillo, a long-time downtown LA resident with over 25 years in the entertainment industry, also serves as Chair of the Board of NewFilmmakers Los Angeles. Further announcements regarding the studio and the "I Love California" event are expected as AFM approaches.
