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Swanand Kirkire on Rajshri's Family Film
29 Apr
Summary
- Swanand Kirkire emphasizes the rarity of shared family viewing experiences.
- He believes cinema should bridge generational divides.
- Kirkire finds fulfillment in contributing to heartwarming, unifying cinema.

Swanand Kirkire, celebrated lyricist, singer, and actor, is preparing for his role in Sooraj Barjatya's upcoming film 'Yeh Prem Mol Liya.' Kirkire articulated his enthusiasm for projects that emphasize togetherness, values, and intergenerational emotional connections.
He reflected on the enduring impact of films that families can watch collectively. Kirkire noted the growing rarity of these shared viewing experiences, stressing their profound importance in fostering unity and common emotional ground across different age groups.
Under the banner of Rajshri Productions, 'Yeh Prem Mol Liya' aims to continue a legacy of storytelling focused on relationships and emotional bonds. The film, starring Ayushmann Khurrana and Sharvari, is scheduled for a theatrical release on November 26.
Kirkire views such cinematic endeavors as vital for preserving a culture of collective viewing in an increasingly individualistic world. He finds profound satisfaction in acting in films that create cherished family moments and resonate with honesty and warmth across generations.
Collaborating with actors like Ayushmann Khurrana and Sharvari, under director Sooraj Barjatya's guidance, has been a rewarding experience. Kirkire believes audiences are receptive to heartfelt, rooted stories that foster closeness, seeing the film as a project that unites people.