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Super Bowl LX Viewership Dips Slightly, Still Second-Highest Ever
11 Feb
Summary
- Super Bowl LX averaged 124.9 million viewers, a slight decrease from last year's record.
- The game's second quarter peaked at 137.8 million viewers, a US television record.
- Bad Bunny's halftime show reached 128.2 million viewers, notable despite a political backlash.
Super Bowl LX garnered an average of 124.9 million viewers across NBC's platforms, a slight decrease from the previous year's record-setting audience. This viewership still positions the game as the second-most watched broadcast in U.S. history. The peak viewership during the second quarter reached an impressive 137.8 million, marking a new U.S. television record.
Bad Bunny's halftime performance attracted 128.2 million viewers. While this was fewer than last year's most-watched halftime show, it remained a significant audience draw, highlighting Puerto Rican culture amidst political controversy. The game's overall viewership may have been influenced by a less competitive game and Nielsen's updated reporting methodology, which more comprehensively captures audience data.
