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Super Bowl Halftime: Two Shows, Divided Audiences
9 Feb
Summary
- Two halftime shows aired during Super Bowl Sunday, one official and one alternative.
- The alternative show featured country artists and streamed on YouTube.
- Millions watched both the official and alternative halftime entertainment options.
This Super Bowl Sunday offered viewers a choice between two distinct halftime experiences: the official NFL performance and Turning Point USA's "All-American Halftime Show." While the official show was anticipated to draw over 100 million viewers, the alternative programming also captured significant attention.
The "All-American Halftime Show," promoted as a counter-event to the NFL's choice of a Spanish-language performer, exclusively streamed on YouTube. It featured country musicians Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. At the time of reporting, this alternative show had amassed over 19 million views on YouTube in under a day, with the official Bad Bunny performance video also reaching over 24 million views on the same platform.
Furthermore, approximately 6.1 million concurrent viewers were tuned into the "All-American Halftime Show" live, according to The New York Times. The official halftime performer, Bad Bunny, a U.S. citizen from Puerto Rico, used his performance to celebrate his heritage and promote unity, with surprise cameos from Lady Gaga and Ricky Martin.
The Super Bowl itself, played between the Seattle Seahawks and the New England Patriots, was also a point of contention for some conservatives who expressed outrage over the selection of Bad Bunny as the headliner. Despite the controversy, Bad Bunny's performance at Levi's Stadium in Santa Clara, California, underscored a message of togetherness.
