Sunil Grover: Forget Viral, Create Art!

At the UP Creators Summit and Awards in Varanasi, comedian Sunil Grover shared his perspective on content creation. He stressed that creators should focus on making work they genuinely believe in, rather than chasing virality, as there is no fixed formula for online success. Grover also noted that the number of attempts to get a piece of work right is less important than the quality of the final product.

His conversation with RJ Raunac also touched upon improvisation, suggesting it is most effective after solid preparation. Grover humorously described his evolving relationship with Instagram, admitting he still spends time on the platform. He also reflected on his early career days, viewing perceived struggles as valuable learning experiences rather than mere difficulties.

Perhaps his most significant point was his discomfort with the term 'content,' preferring to view his work as 'art' and 'entertainment.' This perspective underscores his belief in creating pieces that resonate deeply with audiences, emphasizing connection and genuine engagement over algorithmic trends.