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81-Year-Old Filmmaker Ghai Embraces AI & Gen-Z
22 Aug
Summary
- Filmmaker Subhash Ghai, 81, is learning about AI.
- He believes discipline is key to filmmaking success.
- Ghai emphasizes character, not market, when casting.

Filmmaker Subhash Ghai, renowned for hits like 'Taal' and 'Khal Nayak,' is adapting to the times at 81. He is currently studying Artificial Intelligence and engaging with Gen-Z through his film institute, emphasizing a continuous learning process. Ghai rejects the 'showman' title, preferring to be seen as a humble filmmaker always seeking to learn.
Discipline is a cornerstone of Ghai's filmmaking philosophy. He highlights the importance of setting deadlines, stating that his films consistently adhere to budgets and schedules, with none ever exceeding their allocated financial limits. Ghai also observes that current film projects face challenges with star availability and funding.
Ghai asserts that character, not market demand, should guide casting choices. He credits writers and directors for iconic characters, noting that scripts can sometimes be compromised to accommodate stars. When making 'Pardes,' he intentionally cast a newcomer opposite Shah Rukh Khan to serve the script's needs.
Regarding cinema's evolution, Ghai views AI as another technological shift, akin to the advent of color or Cinemascope, rather than a threat. He believes strong storytelling, framing, and narration are paramount. However, he expresses skepticism about social media's impact, reflecting on how it might have negatively affected 'Taal' upon its release.