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Ghai: Still a Student After 50 Years in Cinema
6 Oct
Summary
- Filmmaker Subhash Ghai embraces AI and new media formats.
- He founded Whistling Woods International to teach cinema.
- Ghai seeks to make spiritual films with new artists.

Filmmaker Subhash Ghai, a prominent figure in Hindi cinema for 50 years, views himself as a perpetual student, adapting to evolving storytelling formats. He acknowledges the rise of OTT, reels, and AI, expressing a commitment to learning rather than being averse to them. Ghai emphasizes the unique, event-like experience of watching films in a theatre, a concept he instills in students at his institution, Whistling Woods International.
Through Whistling Woods, Ghai fosters an environment where aspiring filmmakers learn the craft of big-screen storytelling, drawing inspiration from directors like David Lean. He recognizes that audiences have changed, becoming more globally aware and seeking diverse narratives. Ghai encourages young filmmakers to explore original stories and ideas, regardless of the format.
The economics of filmmaking have shifted, with a greater reliance on corporate investors and data, altering the value placed on talent. Ghai has not directed a film since 2014's Kaanchi, citing a loss of collaborative spirit on sets. He is now focused on making a significant film with new artists, aiming for a 'spiritual revolution' that prioritizes spirit over money and power.