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Starz Joins Peacock in $11.99 Streaming Deal
30 Jun
Summary
- Starz streaming service now available as an add-on to Peacock.
- The bundle costs $11.99 per month for select Peacock subscribers.
- This partnership aims to expand Peacock's content library and revenue.
Starz has partnered with Peacock, offering its streaming service as an add-on subscription for $11.99 per month to select Peacock users. This move allows NBCUniversal to potentially increase Peacock's revenue and broaden its content library.
The Starz add-on is available to subscribers on Peacock's select, premium, and premium plus tiers. This expands customer choice and provides flexibility for enhancing their viewing experience on the platform.
Starz, which recently separated from Lionsgate, aims to grow its streaming base with popular series like Outlander and Power Book III: Raising Kanan. The company is also looking to increase profitability by building its content library and owning more original productions.
Peacock's existing content includes franchises such as Law & Order and Real Housewives, alongside movies from Universal Pictures and DreamWorks Animation. The announcement comes as its parent company, Comcast, plans to separate NBCUniversal and Sky into independent entities.
