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Star Wars Dominates 2025 Viewing: 33 Billion Minutes!
4 May
Summary
- Franchise accrued 33 billion viewing minutes in 2025 across all platforms.
- The Mandalorian and Andor are favorites across different generational groups.
- Star Wars films garnered the most viewing time, led by 'A New Hope'.

In 2025, the Star Wars franchise achieved a monumental 33 billion minutes viewed across linear television and streaming services. Streaming constituted the majority of this significant viewership.
Across different age demographics, distinct series captured the most attention. 'The Mandalorian' resonated most with Gen Alpha and baby boomers, while 'Andor' became the preferred series for millennials and Gen Xers. Gen Z favored the animated series 'Star Wars: The Clone Wars.'
The franchise's films were the most-watched content category in 2025, with 'Star Wars: A New Hope' leading minute totals. 'Star Wars: The Phantom Menace' and 'Rogue One: A Star Wars Story' followed.
Among live-action series, 'Andor' stood out, accumulating 7.4 billion viewing minutes and appearing in Nielsen's top 10 for six weeks. It was followed by 'Skeleton Crew' and 'The Mandalorian.'
May 4, 2025, a day celebrating the franchise, saw nearly 637 million minutes of Star Wars content streamed. 'Andor' attracted the largest audience on this specific day.