Home / Arts and Entertainment / SRK's 'King' Smashes Records with Massive OTT Deal
SRK's 'King' Smashes Records with Massive OTT Deal
3 Nov
Summary
- King's OTT deal is Shah Rukh Khan's biggest ever at 150 crore.
- The film surpasses Jawan and Dunki by securing 25% more.
- Pre-release deals for King have already crossed 600 crore.
Shah Rukh Khan's highly anticipated film 'King' has achieved a groundbreaking OTT deal valued at 150 crore. This record-breaking agreement represents the largest digital rights acquisition for any of Khan's previous projects. The reported sum is a substantial 25% increase compared to the deals secured by his recent films, 'Jawan' and 'Dunki', which were each acquired for 120 crore. Even 'Pathaan' was notably acquired for 100 crore.
This immense deal underscores the enduring star power of Shah Rukh Khan, even after a hiatus. It demonstrates strong demand from OTT platforms despite a recent market trend of declining acquisition prices for Indian films. The film is scheduled for release in December.
Furthermore, 'King' has generated significant pre-release excitement, accumulating over 600 crore through theatrical and non-theatrical deals even before its theatrical debut. This impressive financial traction sets high expectations for the film's performance upon its release.
