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Squishmallows Plush Toys Get Big Screen Treatment
14 Aug
Summary
- Amazon MGM is developing a major film based on Squishmallows.
- Over 600 million Squishmallows have been sold worldwide to date.
- The brand has evolved into a billion-dollar venture since 2017.
The beloved, ultra-soft Squishmallows are making a big leap from toy shelves to the silver screen. Amazon MGM is currently developing a tentpole family film based on the massively popular collectible brand. The studio has partnered with producer Beau Flynn, known for his work on family-friendly blockbusters.
Launched in 2017, Squishmallows have rapidly evolved into a global phenomenon, generating over a billion dollars in revenue. To date, more than 600 million of these uniquely soft characters have been sold across more than 60 countries, with sales reportedly reaching two units per second.
The franchise boasts a universe of over 3,000 original characters, appealing to a wide demographic including children, teens, adults, and dedicated collectors. The brand's extensive licensing also spans apparel, health and beauty, and home decor.
It remains to be seen whether the film will be animated, live-action, or a hybrid format, as creative attachments have not yet been revealed. The production aims to create a global, four-quadrant event for a wide audience.
