How has I-Pop grown on Spotify in India?

Over the past few years, I-Pop has emerged as one of the fastest-growing genres on Spotify in India, with several I-Pop tracks regularly featuring on the platform's Weekly Top Songs India chart. Out of the top 20 songs in India, 12 belong to I-Pop artists, showcasing the genre's expanding fan base.

What is Spotify's role in nurturing the I-Pop scene in India?

Spotify has been deeply invested in nurturing the I-Pop ecosystem, through curated playlists, exclusive artist collaborations, and now, the first-ever I-Pop Icons Live event. The platform is committed to supporting the growth of Indian pop music, with the Head of Music and Podcasts at Spotify India stating that the future of the genre looks brighter than ever.

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Spotify Spotlights Rising Indian Pop Stars at Groundbreaking I-Pop Icons Live

Q: What is the Spotify I-Pop Icons Live event?

The Spotify I-Pop Icons Live event is a celebration of India's leading pop artists and the rapid rise of the country's I-Pop (Indian Pop) movement, featuring electrifying performances by top acts like King, Armaan Malik, and Jonita Gandhi.

10 Nov

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Summary

Spotify hosts first-ever I-Pop Icons Live event in Mumbai
Features top Indian pop artists like King, Armaan Malik, Jonita Gandhi
I-Pop emerges as one of the fastest-growing genres on Spotify in India

Spotify Spotlights Rising Indian Pop Stars at Groundbreaking I-Pop Icons Live

On November 7, 2025, Spotify hosted the first edition of its I-Pop Icons Live event in Mumbai, celebrating India's leading pop artists and the rapid rise of the country's I-Pop (Indian Pop) movement. The event featured electrifying performances by a lineup of top I-Pop stars, including King, Armaan Malik, Jonita Gandhi, Aditya Rikhari, Kushagra, Hansika Pareek, and Sanju Rathod.

Over the past few years, I-Pop has emerged as one of the fastest-growing genres on Spotify, bridging languages and regional sounds. Several I-Pop tracks regularly feature on Spotify's Weekly Top Songs India chart, with Aditya Rikhari's "Sahiba" currently holding the top position. Out of the top 20 songs in India, 12 belong to I-Pop artists, showcasing the genre's expanding fan base.

Spotify has been deeply invested in nurturing the I-Pop ecosystem, through curated playlists, exclusive artist collaborations, and now, the first-ever I-Pop Icons Live event. Dhruvank Vaidya, Head of Music and Podcasts at Spotify India, expressed the platform's commitment to supporting the growth of Indian pop music, stating that the future of the genre looks brighter than ever.

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