What is the new partnership between Spotify and NIVA?

Spotify and NIVA have launched a year-long collaboration to support independent live music venues across the U.S. by increasing their visibility on Spotify's platform.

What new features will Spotify offer for independent venues?

Spotify will enhance venue pages, include them in the live events feed, and display a 'Certified Live Independent' seal on their pages.

What is 'The Independent Booker Spotlight' playlist series?

This new playlist series will feature independent bookers selected by NIVA, who will collaborate with Spotify's editorial team to create playlists.

Home / Arts and Entertainment / Spotify & NIVA Unite for Indie Venues

Spotify & NIVA Unite for Indie Venues

15 Apr

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Summary

Spotify and NIVA launched a year-long partnership.
A new playlist series features independent bookers.
Spotify adds 'Certified Live Independent' seal.

Spotify and the National Independent Venue Association (NIVA) have partnered for a year-long initiative to bolster independent live music venues throughout the United States. Announced on April 15, this collaboration enhances venue visibility on Spotify's platform.

Key features include expanded presence on venue pages and within the live events feed. A new playlist series, 'The Independent Booker Spotlight,' will debut this summer, curated by an independent booker selected by NIVA alongside Spotify's editorial team.

Spotify will also feature a 'Certified Live Independent' seal on venue pages, acknowledging the dedication of these independent spaces. This initiative follows previous support, including a $500,000 donation in 2020 to NIVA's emergency relief fund during venue closures.

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