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Spotify & NIVA Unite for Indie Venues
15 Apr
Summary
- Spotify and NIVA launched a year-long partnership.
- A new playlist series features independent bookers.
- Spotify adds 'Certified Live Independent' seal.
Spotify and the National Independent Venue Association (NIVA) have partnered for a year-long initiative to bolster independent live music venues throughout the United States. Announced on April 15, this collaboration enhances venue visibility on Spotify's platform.
Key features include expanded presence on venue pages and within the live events feed. A new playlist series, 'The Independent Booker Spotlight,' will debut this summer, curated by an independent booker selected by NIVA alongside Spotify's editorial team.
Spotify will also feature a 'Certified Live Independent' seal on venue pages, acknowledging the dedication of these independent spaces. This initiative follows previous support, including a $500,000 donation in 2020 to NIVA's emergency relief fund during venue closures.
