Splash: How a Near-Failure Became a Blockbuster

In 1983, producer Brian Grazer faced intense pressure from rival producer Ray Stark, who threatened to "crush" his nascent mermaid movie, 'Splash.' Stark offered a lucrative deal if Disney would abandon the project, but Disney refused. Despite initial skepticism and the studio's demand for a modest mermaid, Grazer and director Ron Howard pushed forward.

The script endured a difficult journey through multiple studios before reaching Disney, which was then considered 'minor leagues.' Executives were hesitant, but a compromise on the mermaid's attire secured the greenlight. A subsequent call from Stark to Disney chairman Ron Miller was met with a defiant refusal.

Casting proved challenging, with many actors passing on the film. Tom Hanks, initially auditioning for a supporting role, impressed Howard and Grazer, leading to his casting as the lead. Daryl Hannah, who had dreamed of being a mermaid, was secured for the iconic role.

The production itself was a demanding endeavor, involving difficult shoots and unexpected moments, such as Daryl Hannah's memorable interaction with a lobster. Despite opening in March, a historically slow release window, 'Splash' became a top-10 hit. It launched Touchstone Pictures, proved March's viability, and created the popular baby name 'Madison.'