Spider-Man: Brand New Day Loses IMAX to The Odyssey

July promises to be a significant month for Hollywood releases in India, with "The Odyssey" set for a July 17 debut and "Spider-Man: Brand New Day" arriving on July 30. Advance ticket sales for both highly anticipated films have already commenced, indicating strong box office potential. "The Odyssey" began advance bookings on June 8, followed by "Spider-Man: Brand New Day" on June 17.

"Spider-Man: Brand New Day" will notably deviate from tradition by skipping an IMAX release in India. This decision stems from "The Odyssey's" exclusive booking of all global IMAX screens, including those in India, for its first three weeks of release. This is due to "The Odyssey" being the first film entirely shot on IMAX's 70mm film cameras, warranting preferential treatment.

This IMAX exclusivity for "The Odyssey" is expected to continue for several weeks, impacting "Spider-Man: Brand New Day's" opportunity for an IMAX run. Despite this, advance bookings for "Spider-Man: Brand New Day" in other premium formats like PXL, 4DX, ScreenX, and Marco XE are strong, with fans understanding the unique requirements of Nolan's films for IMAX screens. Another Marvel film, "Avengers: Doomsday," is also anticipated to miss an IMAX release in certain markets due to a clash with "Dune: Part Three."