Home / Arts and Entertainment / Spanish Drama "La Favorita 1922" Expands Global Footprint, Lands on HBO Max Latin America
Spanish Drama "La Favorita 1922" Expands Global Footprint, Lands on HBO Max Latin America
7 Oct
Summary
- "La Favorita 1922" licensed to HBO Max Latin America, first collaboration between Mediaset España and HBO
- Series has sold to 70 territories worldwide, consolidating its status as one of the most widely sold Spanish dramas
- Premiered in March 2022 on Telecinco with a standout 17.1% audience share, the best launch for a local fiction since 2022
In a move that strengthens the global footprint of Spanish drama, Mediterráneo Mediaset España Group has licensed the first season of its hit period series "La Favorita 1922" to HBO Max Latin America. This deal marks the first collaboration between the two companies and brings the series' total sales to 70 territories worldwide, consolidating its status as one of the most widely sold Spanish dramas in recent years.
Produced by Mediaset España in collaboration with Studiocanal-backed Bambú Producciones, "La Favorita 1922" premiered in March 2022 on Mediaset's free-to-air network Telecinco, where it achieved a standout 17.1% audience share - the best launch for a local fiction since 2022. The series quickly became one of the most-streamed titles in Spain during its early weeks online, captivating audiences with its lavish production values, emotional storytelling, and strong female ensemble.
The drama, set in 1922 between Seville and Madrid, centers on Marquise Elena de Valmonte, a woman ahead of her time who escapes an oppressive marriage to open a restaurant that becomes both a sanctuary of independence and a battleground of ambition and survival. Even before its domestic debut, "La Favorita 1922" sparked strong market demand, with Mediterráneo securing pre-sales in over 20 territories across Europe and the Americas.
