Soundscapes of India: Building Sustainable Music Careers

The Soundscapes of India festival returns for its third edition, focusing on India's immense musical talent. This event, a collaboration between IPRS and the Ministry of Culture, aims to go beyond artist showcases to create pathways for discovery and sustainable careers.

Javed Akhtar emphasizes that music is a significant soft power for India, transcending borders and cultures. The Ministry of Culture's involvement signifies a recognition of music as both a heritage and a national creative asset requiring ongoing institutional backing.

India possesses abundant talent, but often lacks sufficient discovery platforms. The festival aims to bridge this gap by providing visibility and opportunities across genres like folk, classical, and contemporary music.

Akhtar asserts that talent alone is insufficient; artists need an ecosystem including audiences, stages, and promoters. Showcase festivals like Soundscapes of India are vital for opening doors to collaboration and growth, helping artists reach beyond their regional spheres.

Strengthening this ecosystem is crucial for preserving India's diverse musical heritage and enabling artists to represent the nation globally. Joint efforts by government, institutions, and the music industry can foster creativity and contribute to the nation's cultural and economic future, ensuring every deserving talent is heard.