Home / Arts and Entertainment / SoundCloud Elevates Slade to Music Head
SoundCloud Elevates Slade to Music Head
21 Jan
Summary
- Maurice Slade appointed head of music at SoundCloud.
- Slade will lead global music strategy, artist development, and partnerships.
- His priority is preserving artist-first foundation amid AI influence.
Maurice Slade has been appointed as the new head of music at SoundCloud, significantly expanding his role after nearly four years with the company. He will now report directly to CEO Eliah Seton.
In his new capacity, Slade will spearhead SoundCloud's global music strategy. This includes overseeing artist development initiatives, cultural programming, and various music-related partnerships. His appointment underscores SoundCloud's commitment to nurturing early-stage creators and supporting artists before they achieve widespread recognition.
Slade emphasized his dedication to preserving SoundCloud's artist-first foundation and fostering experimentation against the backdrop of AI and algorithmic content. CEO Eliah Seton praised Slade's deep understanding of artists and culture, highlighting his strategic acumen in supporting creativity on the platform.
Before this promotion, Slade served as head of marketing and artist relations since 2022. His prior experience includes significant marketing and strategy roles at Epic Records and Roc Nation, where he contributed to campaigns for major artists. He also co-founded live event brands Grits & Biscuits and Dial-Up, demonstrating a strong connection to real-world artist-fan engagement.
