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TV Hitmaker Joins El Studio for Spanish Expansion
8 Jun
Summary
- Sonia Martínez appointed Director of Contents in Spain for El Estudio.
- Martínez previously led hit shows like 'Money Heist' and 'Locked Up'.
- El Estudio aims to boost growth and international reach in Spain.
Sonia Martínez, a celebrated TV executive behind major Spanish productions such as "Money Heist" and "Locked Up," has been appointed as the Director of Contents in Spain for El Estudio. This move signifies a strategic push for El Estudio, which has offices in Madrid and Mexico City and was established in 2020.
Martínez's responsibilities will encompass creative strategy, development, and production of film and TV projects, alongside consolidating El Estudio's corporate presence within Spain. Her proven track record includes developing successful prime-time series for Mediaset España and ambitious international projects for Atresmedia TV.
El Estudio, led by Pablo Cruz, aims to leverage Martínez's extensive industry knowledge and creative vision to enhance its growth. The company, which has already placed multiple titles with platforms like Netflix, ViX, and Amazon Prime Video, seeks to strengthen its Spanish market position and develop new content with global appeal.
