Snoop Dogg Credits Martha Stewart for Skechers Deal

Martha Stewart was instrumental in Snoop Dogg's successful multi-year partnership with Skechers. Stewart advised Snoop Dogg to pursue a collaboration with the footwear company, suggesting he connect with its founder, Robert Greenberg, who had prior experience leading LA Gear. This advice came as Snoop Dogg was seeking new business ventures.

The Skechers x Snoop Dogg collaboration officially launched in 2023 with a capsule collection featuring unisex styles. The partnership has since expanded to include active sneaker styles, such as the Snoop Sparrow Flex training shoe, which debuted in 2025. Snoop Dogg emphasized the brand's global reach and accessibility as key factors in his decision to partner with Skechers.