Which platform is driving the most engagement for SNL UK?

Instagram Reels is the dominant platform, having accumulated 55 million views, with a clip of Tina Fey as Mary Poppins being the most popular.

What has been the trend in SNL UK's television viewership?

While the show had a strong premiere, its television viewership has since declined, with the fourth episode seeing a 30% drop from the premiere's initial audience.

Home / Arts and Entertainment / SNL UK Goes Viral: 86M+ Views Online

SNL UK Goes Viral: 86M+ Views Online

22 Apr

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Summary

Over 86 million views across online platforms.
Instagram Reels leads with 55 million views.
TV viewership declined after a strong premiere.

Saturday Night Live UK has garnered over 86 million views across its official YouTube, Instagram Reels, X/Twitter, and TikTok accounts, demonstrating substantial online virality. Instagram Reels has emerged as a dominant platform, accumulating 55 million views, with 16 videos exceeding one million streams. The most popular clip features guest host Tina Fey as Mary Poppins, amassing 9.6 million views.

On YouTube, Fey's opening monologue was the top-performing video with 2.7 million views, and several cold opens rank highly. The sketch "The Last Supper," featuring Jack Shep's impression of Princess Diana, was the most-viewed sketch on both YouTube and Instagram Reels. Despite impressive online engagement, industry sources suggest these views may not translate into significant revenue for Sky, nor are they boosting NOW streaming subscriptions.