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SNL UK Loses 100K Viewers Post-Debut
5 Apr
Summary
- Third episode saw a 36% drop from the previous week's viewership.
- The series debut audience was 42% higher than the latest episode.
- SNL UK's YouTube sketches surpass 2 million views.
Saturday Night Live UK has seen a substantial decrease in its live audience since its initial broadcast. The third episode, featuring host Riz Ahmed, attracted 130,100 viewers, marking a 36% decline from the previous week and a 42% reduction compared to its series premiere, which had an audience of 226,000. This drop means the show has lost close to 100,000 viewers from its debut figures.
Despite the decline in overnight ratings, SNL UK's performance is still considered respectable for its late Saturday slot on Sky and reportedly outperforms the U.S. version of the sketch series shown on Sky Comedy. Sky, owned by Comcast, is likely to adopt a wider view of the show's success, focusing on factors beyond just immediate viewership. The virality of sketches, such as a recent sketch featuring Prince Andrew that garnered over 2 million views on YouTube, is a significant indicator of engagement.
