Smriti Irani's Iconic Tulsi Triumphs on OTT: Kyunki Saas Bhi Kabhi Bahu Thi 2.0 Captivates Audiences

Smriti Irani, the former Union Minister and acclaimed actress, is celebrating the digital success of her most iconic role as Tulsi in the revived series Kyunki Saas Bhi Kabhi Bahu Thi 2.0. The show, which first aired 25 years ago, has found a new lease on life on the OTT platform, defying expectations and captivating audiences across generations.

Irani has expressed her delight at the show's performance, noting that it has managed to resonate with viewers in the digital space. The series boasts an impressive monthly viewership of nearly 5 crore, a daily viewership of around 1.5 crore, and a weekly viewership of 2 to 2.5 crore. Significantly, the average time spent on the show is 104 minutes per week, a remarkable feat considering that the average time spent on similar digital dramas is around 20 to 28 minutes.

The revival of Kyunki Saas Bhi Kabhi Bahu Thi is more than just nostalgia; it is a testament to the show's ability to evolve with the times. Irani has revealed that the series has incorporated progressive concepts and addressed modern issues, such as body shaming and aging, within the familiar family drama narrative. This blend of traditional storytelling and relevant social themes has helped the show resonate with a new generation of viewers on both television and OTT platforms.