What is Sky's strategy with HBO Max launching in the UK?

Sky will continue its focus on producing Sky Originals and plans to increase tentpole series production, maintaining a 'business as usual' approach.

Will HBO content still be available on Sky after HBO Max launches?

Yes, HBO content will remain accessible on Sky for free even after HBO Max's launch in the UK and Ireland.

How many tentpole series does Sky plan to produce annually?

Sky aims to grow its output by producing two tentpole series per year, up from the current one.

Home / Arts and Entertainment / Sky Doubles Down on Originals Amidst HBO Max Launch

Sky Doubles Down on Originals Amidst HBO Max Launch

3 Dec

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Summary

Sky plans to produce two tentpole series annually.
HBO content will remain available on Sky for free.
Sky emphasizes consistency in a volatile streaming market.

Sky Doubles Down on Originals Amidst HBO Max Launch

Sky is set to continue its business as usual strategy, focusing on its original productions despite the impending launch of HBO Max in the U.K. next year. Executive Director of Scripted Originals, Meghan Lyvers, emphasized that Sky Originals have consistently performed well with audiences, reinforcing the company's commitment to this path.

Lyvers announced plans to grow Sky's output by producing two major tentpole series annually, a significant increase from the current one. This strategy aims to provide consistency in the ever-changing streaming landscape, with further details expected in early next year. The move signifies a strong focus on homegrown content.

While HBO Max will soon launch in the region, HBO content will remain available on Sky for free. Lyvers expressed optimism, believing that increased competition with high-quality content will elevate storytelling standards. Sky continues its co-production efforts with HBO, highlighting successful collaborations on projects like the upcoming legal thriller 'War'.

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