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SiriusXM Podcasts Hit Tubi for Free Streaming
2 Jun
Summary
- SiriusXM and Tubi partner for podcast distribution.
- Popular shows like Conan O'Brien's are included.
- The deal expands video access for audio creators.
SiriusXM has announced a new distribution and advertising deal with Tubi, the free streaming service owned by Fox. This partnership will make a variety of SiriusXM podcasts available for streaming on Tubi, including highly popular shows like Conan O'Brien Needs a Friend and Rotten Mango. These podcasts are currently among the top 20 in the U.S.
The agreement is non-exclusive, ensuring that the podcasts remain accessible on their original platforms such as YouTube. This collaboration focuses on expanding the video reach for these audio-first programs, allowing creators to connect with a broader audience on connected TVs, computers, and phones.
Tubi has been actively expanding its own content offerings, particularly in the podcasting space, following its acquisition of Red Seat Ventures and a multiyear deal with Ashley Flowers' Audiochuck. This latest partnership with SiriusXM is seen as a strategic move to further grow its creator ecosystem and provide viewers with compelling content.
