London's Simpson's: A Bicentenary Culinary Comeback

Simpson's in the Strand, an iconic London restaurant established in 1828, is preparing to reopen its doors next month. This highly anticipated event coincides with the establishment's bicentenary. The revival is spearheaded by renowned restaurateur Jeremy King, who has a long-standing passion for the venue.

King, previously involved with celebrated London restaurants like the Ivy and Le Caprice, considers reviving Simpson's the pinnacle of his career. He has admired the restaurant for forty years and pursued its reopening for over two decades. His vision emphasizes immersing guests in the Edwardian opulence that defines the establishment.

The restaurant, once frequented by literary figures, had become somewhat dated. Critics and writers like Jimi Famurewa and Ben McCormack acknowledge that reinvention was necessary, with McCormack noting past food quality issues. King aims to honor its history while ensuring a renewed sense of fun and revelry for diners.