Home / Arts and Entertainment / Sikandar Kher: I'm Bad at Self-Promotion!
Sikandar Kher: I'm Bad at Self-Promotion!
14 Aug
Summary
- Sikandar Kher acknowledges his weakness in self-promotion.
- He believes there is no shame in actively seeking work.
- Kher prefers authentic validation over social media influence.

Actor Sikandar Kher has candidly shared his difficulties with self-promotion in the film industry, admitting he is "bad at selling myself." He emphasizes that actively seeking work is crucial today and sees "no shame at all" in reaching out to filmmakers. Kher finds validation when directors approach him with significant roles, citing Reema Kagti's offer for a part in Dahaad without a test.
Kher remains largely indifferent to social media's importance, questioning the direct correlation between follower counts and job opportunities. He values the collaborative environment and comfort found in working with familiar faces like Huma Qureshi and Saqib Saleem, highlighting the importance of a positive journey with colleagues.