Sports Illustrated Swim: Glow Up on the Runway

Sports Illustrated Swimsuit's annual runway show transformed Miami Beach into a radiant spectacle, with Vaseline prominently featured as the event's official body oil partner. This collaboration celebrated the brand's iconic status and its modern appeal for achieving a flawless glow.

The show, which took place at W South Beach in Florida, showcased a variety of models, including newcomers and returning favorites. Vaseline's Glazed & Glisten Gel Oil, a travel-sized product designed to hydrate and impart shimmer, was a focal point, available in shades like Sunlit Glow and Golden Hour.

Backstage, celebrity makeup artists leveraged Vaseline's body oil to craft the desired bronzed and luminous aesthetic. Applied strategically to the body, including shoulders, chest, and knees, the oil created a sun-kissed effect. Special attention was given to hands and feet to maintain a youthful appearance, while shimmer was also used on the face to accentuate features.

The event emphasized confidence and community among the models, fostering an environment where they felt empowered and beautiful. The use of Vaseline products contributed to their runway-ready radiance, reflecting the brand's evolution from a remedy for dryness to a key component in achieving high-fashion glam. The 2026 Sports Illustrated Runway Show was set to stream on Hulu and Disney+ on June 9, 2026.