Home / Arts and Entertainment / Shrek 25: Iconic Film Returns in Immersive Dome Experience
Shrek 25: Iconic Film Returns in Immersive Dome Experience
17 Sep
Summary
- Cosm reimagines Shrek 25 years later for a new immersive dome showing.
- The company uses 87-foot, 12K domed screens for premium entertainment.
- This partnership marks the first animated film to be shown by Cosm.
Cosm, a shared reality company, is launching a multi-film partnership with Universal by presenting a retooled version of Shrek. This initiative marks the 25th anniversary of the film's original release and signifies the first animated film to be shown at Cosm.
The company, which recently secured $100 million in investment from Sony Pictures Entertainment, operates immersive entertainment venues with 87-foot, 12K domed screens. These venues are experiencing increased demand for unique entertainment experiences, especially following the COVID-19 pandemic.
Cosm's dynamic pricing model can lead to ticket prices of up to $200 for certain sporting events, while regular movie tickets generally range from $35 to $50. Film programming has become a significant element, with both family and R-rated titles complementing ticket revenue through merchandise and food sales.
Universal Film, DreamWorks Animation, and visual effects studio Reel FX collaborated on this reimagining of the beloved franchise starter. Specific areas like "Shrek's Swamp" and the "Kingdom of Far Far Away" are expected to be particularly engaging in the new edition. Tickets will go on sale later this fall, with the premiere date to be announced soon.
