Bombay HC Bans Deepfakes: Shilpa Shetty's Persona Protected

The Bombay High Court recently issued a crucial order to safeguard the personality rights of actor Shilpa Shetty. This directive strictly prohibits the unauthorized use or misrepresentation of her name, image, voice, or likeness across any platform. The court mandated the immediate takedown of defamatory and infringing content circulating online, highlighting that a public figure's identity cannot be commercially exploited or digitally misused without explicit consent.

This landmark decision reinforces that the internet should not be a space for deepfakes or digital impersonation. The court acknowledged Shetty's name, image, voice, and persona as valuable legal assets, protected from manipulation. It places a responsibility on digital platforms and intermediaries to promptly remove violating material and prevent the misuse of technology that damages dignity and reputation. Shetty had approached the court in November 2025, citing imperative legal intervention due to extensive misuse of her identity.