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"Shark Tank" Star Promotes AI Actors as Cost-Saving Solution for Film Industry
22 Oct
Summary
- Kevin O'Leary claims AI actors could "save millions" by replacing human extras
- O'Leary invested in AI-generated "actress" Tilly Norwood and AI band Velvet Sunset
- O'Leary is also creating an AI version of himself to use in future projects
As of October 22nd, 2025, "Shark Tank" host Kevin O'Leary has been actively promoting the use of AI technology in the film industry. In a recent interview, O'Leary, who is set to make his feature film acting debut in the upcoming A24 production "Marty Supreme," discussed his investments in AI and how it could revolutionize the way movies are made.
O'Leary argued that AI-generated actors could replace human extras, potentially saving millions of dollars in production costs. He cited the example of "Marty Supreme," which he said had as many as 150 extras in some scenes, all of whom had to be paid and accommodated for long hours on set. O'Leary believes that using AI-generated stand-ins for these background roles could significantly reduce these expenses, allowing directors to make more films with the same budget.
Furthermore, O'Leary revealed that he is in the process of creating an AI version of himself, which he plans to use in future projects. He also discussed his investments in other AI-powered entertainment ventures, such as the AI "actress" Tilly Norwood and the AI-generated band Velvet Sunset, both of which he believes are the harbingers of a new era in the film and music industries.
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Despite the potential cost savings, O'Leary's comments have sparked concerns within the industry, with the actors' union SAG-AFTRA issuing a statement condemning the use of AI performers as a threat to human livelihoods and artistic integrity.
