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Shaq & General Mills Launch Epic Cereal Contest
23 Aug
Summary
- Shaquille O'Neal defends his 1996 film 'Kazaam' as a cult classic.
- O'Neal is partnering with General Mills for a fan contest.
- Prizes include trips to Shaq's Fun House and cash.

Shaquille O'Neal is revisiting his 1996 film 'Kazaam,' characterizing it as a cult classic and defending its appeal to its intended young audience. He believes adult critics misunderstand its target demographic.
Decades later, O'Neal has teamed up with General Mills for the "Biggest Fan Contest." This initiative invites fans to showcase their cereal devotion for a chance to win prizes from popular General Mills brands like Cinnamon Toast Crunch and Lucky Charms. The contest runs through December 31, 2026.
Grand prize winners will receive exclusive experiences. These include VIP tickets to Shaq's Fun House, substantial cash prizes, and meet-and-greets with O'Neal. Other prizes feature unique fan experiences tailored to each cereal brand, such as a 'Cinnafan Cave' or a 'Bowl' Hot Tub. The grand prize winner will be announced on National Cereal Day, March 7, 2027.