Assam Eyes Shakira for Dibrugarh Mega Concert

Assam's tourism department is actively exploring the possibility of bringing Grammy Award-winning artist Shakira to Dibrugarh. This initiative aims to popularize concert tourism in the state, building on the success of a Post Malone concert held in Guwahati on December 8, 2025. The proposed event in Dibrugarh seeks to place the city on the international entertainment map and significantly boost local hospitality and transport services.

The Multi-Disciplinary Sports Complex in Dibrugarh is currently undergoing upgrades to increase its spectator capacity to 35,000. This enhancement is crucial for hosting large-scale international music events. The Assam government adopted a specific Policy on Concert Tourism in 2025 to strategically position the state as a prime destination for global music performances and cultural shows.

Officials noted that neighboring states like Meghalaya have already demonstrated success in attracting international audiences through similar events. Assam aims to replicate and surpass this success, capitalizing on the growing interest in live music and cultural tourism within the region. The Post Malone concert in December 2025 highlighted the significant demand for international acts in the Northeast.