Home / Arts and Entertainment / Shaftesbury Taps Bennett for Global Franchise Expansion
Shaftesbury Taps Bennett for Global Franchise Expansion
4 Jun
Summary
- Jay Bennett appointed Senior Vice President of Franchise Strategy.
- Role focuses on expanding IP across multiple platforms and ecosystems.
- Bennett brings extensive experience in IP extension and digital media.
Canadian entertainment company Shaftesbury is intensifying its focus on franchise development with the appointment of Jay Bennett as Senior Vice President, Franchise Strategy & Innovation. This newly created role signifies the company's commitment to expanding its intellectual property (IP) beyond traditional television and film.
Bennett, a seasoned producer and media strategist, will oversee the growth of Shaftesbury's IP across diverse platforms, including digital, gaming, consumer products, and live experiences. His expertise is expected to unlock new revenue streams and enhance fan engagement for properties like 'Murdoch Mysteries'.
The company's Chairman and President, Christina Jennings, highlighted Bennett's vision and track record in extending IP, emphasizing that modern entertainment involves building comprehensive worlds. Bennett expressed his enthusiasm for leveraging Shaftesbury's global reach and creative engine to develop the next generation of franchise opportunities.
