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Seth Rogen: Superbad Couldn't Be Made Today
14 Jun
Summary
- Rogen believes studios today avoid original scripts unlike in 2007.
- Current Hollywood prioritizes star power over script quality for risk.
- The shift means longer, more complex development processes.

Seth Rogen recently commented that a beloved comedy like "Superbad" would not be produced by Hollywood in 2026. He explained that studios in 2007 were more willing to take risks on original scripts, providing a script, release date, and budget before production. This allowed for creative freedom and timely execution.
In stark contrast, Rogen detailed how contemporary studios now require a project's complete package—including confirmed directors and bankable stars—before committing. The emphasis has shifted heavily towards commercial viability and perceived marketability of actors, even if they aren't the funniest fit for a role.
This heightened risk aversion has significantly lengthened and complicated the filmmaking process. Studios meticulously vet every aspect to mitigate financial exposure. Consequently, the path for original stories and unique comedic voices has become considerably more challenging to navigate in the current industry landscape.