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Seth Rogen: 'Superbad' impossible today
14 Jun
Summary
- Hollywood risk aversion prevents new films like 'Superbad'.
- Studios now require cast and director before greenlighting.
- 'Superbad's' 2007 production timeline impossible today.

Seth Rogen recently commented that the iconic 2007 comedy 'Superbad' could not be produced in Hollywood today. He attributes this to a significant increase in risk aversion within the film industry since the movie's original development. Rogen contrasted the 2007 process, where a script was bought, a director hired, and a budget and release date set before shooting, with the current model.
Today, studios demand that all components, including securing famous and commercially viable actors and a director, be in place before even considering a film. Rogen noted that if the perceived 'right' actors aren't attached, production schedules can be altered, prioritizing commercial appeal over suitability for the role. This meticulous, risk-averse approach, he believes, makes the streamlined and creative development of 'Superbad' nearly impossible now.