Seth Rogen Brings Canadian Charm to Roots' Holiday Collection

As the 2025 holiday season approaches, Canadian actor Seth Rogen has teamed up with the iconic apparel brand Roots for a new campaign that celebrates the brand's heritage and the actor's own homegrown talent.

Rogen, who hails from Vancouver, is featured prominently in the Roots Holiday 2025 campaign, posing for photos and showcasing a range of the brand's cozy winter offerings. From stylish sweaters and retro-inspired jackets to printed cardigans and unisex accessories, Rogen models the latest Roots collection with his signature wit and charm.

Beyond just modeling the apparel, Rogen also curates a selection of "Seth's Picks" - a gifting guide that includes everything from plaid throws and ceramic hockey mugs to scarves and toques. In an accompanying video, Rogen plays the role of the "Roots Holiday Concierge," offering gift ideas and suggestions to last-minute shoppers.

Roots has described Rogen as "one of Canada's most beloved icons," and the brand says it chose the recent Emmy winner to front its holiday campaign in order to celebrate talent that "embodies humor, authenticity and homegrown pride." The campaign is positioned as a "tribute to the quirks, traditions, and nostalgia that make the holidays feel like home."

With the Toronto Blue Jays' heartbreaking exit from the 2025 World Series still fresh in the minds of many Canadians, Rogen's Roots campaign aims to provide a much-needed dose of holiday cheer. And for those still seeking solace, the actor's own lifestyle cannabis brand, Houseplant, may offer an additional avenue for recovery and relief.