Serena Williams: From Tennis Ace to CEO Mogul

Serena Williams has evolved beyond the tennis court, now focusing on her multifaceted career as a business investor and producer. She is featured in the new Prime Video docuseries "The CEO Club," which premiered on Monday, February 23, 2026. This eight-episode series follows prominent female leaders navigating high-stakes business decisions and personal challenges.

Williams stated that the competitive principles from her tennis career, such as never giving up and showing up daily, are crucial in her new role. She emphasized that business success, like in sports, requires resilience and the ability to learn from losses. Beyond her on-screen presence, Williams also took on an executive producer role for the series through her company, Nine Two Six Productions, aiming to authentically represent the leaders' journeys.

Fellow series star Loren Ridinger highlighted that leadership involves difficult decisions and that success often takes years of dedication, not just overnight achievement. Both Williams and Ridinger stressed the importance of building a supportive network and prioritizing tasks to balance professional and family responsibilities. Williams also noted that mental resilience developed through sports has prepared her for the pressures of leadership.