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Serena Williams Barbie Serves Up Style
8 Oct
Summary
- New Serena Williams Barbie honors the tennis legend.
- Doll wears outfit from 2005 Australian Open.
- Launch timed for International Day of the Girl.
Mattel has released a new Serena Williams Barbie doll, celebrating the tennis superstar's achievements. The doll sports an ensemble inspired by Williams' 2005 Australian Open look, including a tennis skirt, jacket, racket, and headband. This launch is particularly timely as it precedes International Day of the Girl on October 11.
This initiative by Mattel aligns with Barbie's mission to encourage girls to aspire to any role. Acknowledging Serena Williams, Mattel highlighted her impact as an athlete, entrepreneur, and advocate. Williams herself expressed the doll's significance, hoping it empowers girls to see their own potential for big dreams and barrier-breaking achievements.
This is not the first doll honoring Williams; a Role Model version was released in March 2026. The new doll joins other recent Barbie releases inspired by stars like Miley Cyrus and Marilyn Monroe, indicating a trend of honoring influential women.
