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Sean Penn's Nonprofit Rebrands as CORE, Expands Disaster Relief Efforts
15 Nov
Summary
- Sean Penn's J/P HRO nonprofit rebrands as CORE, with new mission to aid communities affected by crises
- CORE will now work in the Caribbean and U.S. in addition to Haiti, where it has been active for 9 years
- Fundraiser event features high-profile supporters like Anderson Cooper, Mayor Carmen Yulin Cruz, and billionaire chairs
As of November 2025, Sean Penn's long-running nonprofit organization J/P HRO has undergone a major transformation. The group, which has been active in Haiti for nearly a decade following the 2010 earthquake, has now rebranded as CORE and expanded its mission to provide disaster relief and community support across the Caribbean and the United States.
CORE, led by CEO Ann Lee, who joined the organization in 2016, is dedicated to "saving lives while strengthening communities affected by or vulnerable to crises." The nonprofit's new vision statement emphasizes its goal of helping at-risk communities become more prepared, resilient, and able to respond and recover effectively in the face of emergencies.
The rebranding and expansion come as CORE has responded to recent natural disasters in Puerto Rico, Antigua, Barbuda, North Carolina, and Florida. While Haiti will remain a primary focus, the organization is now leveraging its expertise to support communities facing crises beyond the island nation.
To celebrate the new chapter, CORE is hosting a star-studded fundraiser event called "Haiti + Beyond" at The Wiltern in Los Angeles. The event will feature honorees like Anderson Cooper, Mayor Carmen Yulin Cruz, and Ambassador Kenneth Merten, as well as high-profile chairs and hosts such as Sean Parker, Marc Benioff, CAA's Bryan Lourd, and celebrities like Jamie Foxx, Bradley Cooper, and Lena Dunham.
